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Title: Sr. Director, Marketing Operations
Reports to: SVP, Global Marketing
This role will be responsible for increasing the efficiency and effectiveness of EA’s Global Marketing Organization (GMO). A central area of focus will be in defining, maintaining and optimizing marketing processes and leading change management activities associated with the new process development. In this regard, this role will lead a team of project managers partnering with cross functional marketing and development teams to manage and measure the execution of Franchise Marketing Campaigns, starting in FY15 across three key franchises, across all parts of marketing organization. Additionally, this role will create and manage a regular Marketing review process to increase the effectiveness of the entire Global Marketing Organization and the success of our marketing efforts. The role will set standards to establish a tighter business rhythm and establish and manager a org-wide scorecard designed to improve overall delivery performance. This role will work hand in hand with the SVP, Global Marketing and provide oversight and guidance to projects of high importance. This role will run Sr. Staff meetings and insure operational excellence within the organization.
MAJOR AREAS OF RESPONSIBILITY
Global Marketing Process
Asset Production & Management
Marketing Reviews & Operational Excellence
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